Website Checklist
Use this checklist to ensure that your website appropriately portrays your company’s brand.
- Do you have any professionally shot photographs of yourself on your website?
You want to utilize high-quality photographs of yourself. This implies that you take your own opinions seriously. Use only high-quality images shot with your smartphone. - Do you have a professionally designed logo?
A properly created logo may assist to convey the essence of your company. It’s also a method to treat oneself as a legitimate brand. It demonstrates that you take yourself seriously. - Is Your Unique Service Proposition clear and visible?
Remember, “unique service proposition” (USP) relates to what you do and how it benefits others. When someone enters your website, they should be able to notice your USP immediately away. It should be above the fold and in the center of the page. Consider it like a newspaper headline. Make it tough for folks to grasp what you’re doing. - Do you have several testimonials on your website?
Testimonials serve as social proof. They demonstrate that you can, in fact, do what you claim. That you are capable of properly resolving people’s difficulties and providing significant assistance to them. At the very least, you should include a few essential testimonials on your website. Use your greatest ones, the ones that produced the best outcomes for a customer. - Do you have a clear call to action?
What do you want visitors to your site to do? Do you want them to join your email list? Attend a webinar? Do you have a social media account? Sign up for a free consultation. Whatever it is, make it very clear what you want them to do. You could even wish to employ a pop-up window to get their attention.
- Do you have a compelling “About” page?
Telling your story and emphasizing your unique selling proposition can be found on your “About” page. Putting down your reasons for doing things a certain way gives you a sense of understanding. Why are you so committed to helping others? On your “About” page, explain how you got to where you are today and your goal.
- Do you have a clear “Services” page?
Your services page should clearly describe all the different services you provide, as well as what each service includes. List what’s included in your services in as much detail as feasible. You could wish to offer them the option of signing up for a free plan or consultation via the website of your service. - Do you give away free resources?
Ideally, you should include at least one free resource on your website. Why? Because you want to provide something of value to everyone who views your website. You want to start showcasing your knowledge the moment someone meets you.
What sorts of free resources work well?
- Blog posts
- Podcasts / audio interviews
- eBooks
- Videos
- Email courses
- Webinars
- Do you have links to all your social media profiles?
Your website is a great way to get more people to follow you on social media. If a visitor enjoys what they see on your site, there’s a strong possibility they’ll want to follow you on your social media channels. Include connections to all of your social media profiles in conspicuous areas.
- Do you have a way for visitors to contact you? You undoubtedly want website visitors to be able to contact you. To convert visitors into customers, you must have a simple and appealing contact page. On your contact page, you might want to provide visitors with many options for why they’re contacting you. General requests include collaboration, speaking requests, media interviews, and so forth.